Placeholders: Use Cases
Our placeholders feature lets you create highly customizable and dynamic phishing templates. The placeholders are useful for creating a phishing template that is sure to get your users to click a link or open an attachment.
In this article, we have compiled a few fun examples of how our placeholders can be used in your phishing templates. If you would like a full list of our placeholders and how they can be used, visit our article here.
Some of the placeholders mentioned in this article require account and user information to be filled in before using the placeholder. Using an empty placeholder will result in a blank space where the placeholder should be.
The following examples illustrate how company-specific information can be used to customize phishing templates if the fields are completed in the Account Owner's Account Settings:
"A new restaurant is opening near you! 2002 Cyberchasers Lane Click here to check out their menu."
"Breaking news: Mayor of Galaga, Arizona has been fired due to being in the center of a local college admission scandal."
"New zoning regulations are being put in place and your zip code, 102590, is affected. Click here to see the new regulations.
The following examples illustrate how user-specific information can be used to customize phishing templates. The information must be completed in the user profile prior to use.
"Congratulations Silas! You have won an all-inclusive resort stay for two on the beautiful island of Jamaica. Click here to redeem your prize before time runs out."
"As part of our newest promotion, Spirit Airlines is giving discounted plane tickets to people with the last name, Schrute."
"We are excited to inform you that the following position, Chief Chatter, will be relocating to our newest location in Philadelphia, Pennsylvania!"
"Your phone number, 281-330-8004, was found on the following website along with other private information. To remove your information from this website, click here."
"User 352954 is asking you to verify your location. Is the following location correct? 123 Sesame Street."
- "Due to recent budget cuts, the following departments will be liquidated within the next month: Food Science. If you have any questions, please reach out to your manager or HR."
"Your manager, Michael Uzumaki, told me to reach out to you about the due date of this project. I need it to be moved up a couple of days before the original due date."
"The following email has sent you a document on Google Drive: ErikN2beinBP2@gmail.com"
The following examples illustrate how our miscellaneous placeholders can be used to create time-sensitive templates or add a shock value to the template.
"You have 5 new email(s) that need your immediate attention."
"Buy up to 65 in raffle tickets for the chance to win a 65" flatscreen TV! See your manager for more information."
"You currently have an outstanding balance of $509 on your account. Please pay the balance by the end of the day to stop your account from being deactivated."
"Please make sure that all of your work is done no later than 9/24/2019 at 11:59 pm."
"Our email system will experience an update on 10/4/2019. It will be down for approximately 30 minutes."
"You were supposed to review this document by 9/14/2019! If I don't have this project by the end of the day, there will be some serious consequences!"