Placeholders: Use Cases
Our placeholders feature lets you create highly customizable and dynamic phishing templates. The placeholders are useful for creating a phishing template that is sure to get your users to click a link or open an attachment.
In this article, we have compiled a few fun examples of how our placeholders can be used in your phishing templates. If you would like a full list of our placeholders and how they can be used, visit our article here.
Note:
Some of the placeholders mentioned in this article require account and user information to be filled in before using the placeholder. Using an empty placeholder will result in a blank space where the placeholder should be.
The following examples illustrate how company-specific information can be used to customize phishing templates if the fields are completed in the Account Owner's Account Settings:
[[street_address_1]]
"A new restaurant is opening near you! 2002 Cyberchasers Lane Click here to check out their menu."
[[city]] [[state]]
"Breaking news: Mayor of Galaga, Arizona has been fired due to being in the center of a local college admission scandal."
[[zip_code]]
"New zoning regulations are being put in place and your zip code, 102590, is affected. Click here to see the new regulations.
The following examples illustrate how user-specific information can be used to customize phishing templates. The information must be completed in the user profile prior to use.
[[first_name]]
"Congratulations Silas! You have won an all-inclusive resort stay for two on the beautiful island of Jamaica. Click here to redeem your prize before time runs out."
[[last_name]]
"As part of our newest promotion, Spirit Airlines is giving discounted plane tickets to people with the last name, Schrute."
[[job_title]]
"We are excited to inform you that the following position, Chief Chatter, will be relocating to our newest location in Philadelphia, Pennsylvania!"
[[phone_number]]
"Your phone number, 281-330-8004, was found on the following website along with other private information. To remove your information from this website, click here."
[[location]]
"User 352954 is asking you to verify your location. Is the following location correct? 123 Sesame Street."
[[division]]- "Due to recent budget cuts, the following departments will be liquidated within the next month: Food Science. If you have any questions, please reach out to your manager or HR."
[[manager_name]]
"Your manager, Michael Uzumaki, told me to reach out to you about the due date of this project. I need it to be moved up a couple of days before the original due date."
[manager_email]]
"The following email has sent you a document on Google Drive: ErikN2beinBP2@gmail.com"
The following examples illustrate how our miscellaneous placeholders can be used to create time-sensitive templates or add a shock value to the template.
[[random_number_1]]
"You have 5 new email(s) that need your immediate attention."
[[random_number_2]]
"Buy up to 65 in raffle tickets for the chance to win a 65" flatscreen TV! See your manager for more information."
[[random_number_3]]
"You currently have an outstanding balance of $509 on your account. Please pay the balance by the end of the day to stop your account from being deactivated."
[[current_date_0]]
"Please make sure that all of your work is done no later than 9/24/2019 at 11:59 pm."
[[current_date_10]]
"Our email system will experience an update on 10/4/2019. It will be down for approximately 30 minutes."
[[current_date_-10]]
"You were supposed to review this document by 9/14/2019! If I don't have this project by the end of the day, there will be some serious consequences!"
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