The following examples illustrate how company-specific information can be used to customize phishing templates if the fields are completed in the Account Owner's Account Settings:

• 
  [[street_address_1]]
  
  "A new restaurant is opening near you! 2002 Cyberchasers Lane Click here to check out their menu."
  

  ---

  [[city]] [[state]]
  
  "Breaking news: Mayor of Galaga, Arizona has been fired due to being in the center of a local college admission scandal."
  

  ---

  [[zip_code]]
  
  "New zoning regulations are being put in place and your zip code, 102590, is affected. Click here to see the new regulations.

The following examples illustrate how user-specific information can be used to customize phishing templates. The information must be completed in the user profile prior to use.

• 
  [[first_name]]
  
  "Congratulations Silas! You have won an all-inclusive resort stay for two on the beautiful island of Jamaica. Click here to redeem your prize before time runs out."
  

  ---

  [[last_name]]
  
  "As part of our newest promotion, Spirit Airlines is giving discounted plane tickets to people with the last name, Schrute."
  

  ---

  [[job_title]]
  
  "We are excited to inform you that the following position, Chief Chatter, will be relocating to our newest location in Philadelphia, Pennsylvania!"

  ---

  [[phone_number]]
  
  "Your phone number, 281-330-8004, was found on the following website along with other private information. To remove your information from this website, click here."

  ---

  [[location]]
  
  "User 352954 is asking you to verify your location. Is the following location correct? 123 Sesame Street."

  ---

  [[division]]
•  
• "Due to recent budget cuts, the following departments will be liquidated within the next month: Food Science. If you have any questions, please reach out to your manager or HR."

  ---

  [[manager_name]]
  
  "Your manager, Michael Uzumaki, told me to reach out to you about the due date of this project. I need it to be moved up a couple of days before the original due date."

  ---

  [manager_email]]
  
  "The following email has sent you a document on Google Drive: ErikN2beinBP2@gmail.com"

The following examples illustrate how our miscellaneous placeholders can be used to create time-sensitive templates or add a shock value to the template.

• 
  [[random_number_1]]
  
  "You have 5 new email(s) that need your immediate attention."
  

  ---

  [[random_number_2]]
  
  "Buy up to 65 in raffle tickets for the chance to win a 65" flatscreen TV! See your manager for more information."
  

  ---

  [[random_number_3]]
  
  "You currently have an outstanding balance of $509 on your account. Please pay the balance by the end of the day to stop your account from being deactivated."

  ---

  [[current_date_0]]
  
  "Please make sure that all of your work is done no later than 9/24/2019 at 11:59 pm."

  ---

  [[current_date_10]]
  
  "Our email system will experience an update on 10/4/2019. It will be down for approximately 30 minutes."

  ---

  [[current_date_-10]]
  
  "You were supposed to review this document by 9/14/2019! If I don't have this project by the end of the day, there will be some serious consequences!"