Can I Compare My Organization’s Progress to Others in Our Industry?

Industry benchmarking data allows you to see how your organization’s security awareness compares to other KnowBe4 customers. This feature can help you identify areas of strength and weakness. With this knowledge, you can customize your phishing and training to better fit the needs of your organization. Use the links below to learn more about industry benchmarking. 

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Where does this data come from?

Phishing Results

Security Awareness Proficiency Assessment (SAPA)

Security Culture Survey (SCS)

How Can My Organization Improve?

Where Does This Data Come From?

Our industry benchmarking data is gathered from KnowBe4 customers who have trained their users with comprehensive training material at least once and who are phishing their users at least monthly. Benchmarking data is typically updated annually and the update is announced on the Security Awareness Training Platform Change Log.

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Phishing Results

Using the Phish-prone Percentage report under the Reports tab and on the Dashboard, you can compare your organization’s phishing test results to others in your industry. The report displays your organization’s Phish-prone Percentage by test, which are broken down further by failure types. 

Start by selecting the industry, organization size, and program maturity from the drop-down menus to the right of the graph. Once you have selected your desired data, you can click the minimize icon to hide these options and view the graph in a larger format. See the image below for more information.

1. The blue dashed line represents the average Phish-prone Percentage of the selected industry. The percentage can also be seen under the Industry Benchmark Data section.
   • This line can be hidden using the Industry Benchmark Chart Data toggle.
2. Account Average Phish-prone % is your organization's overall Phish-prone Percentage, based on the Phish-prone Percentage of all your active users. 
3. Last Campaign Phish-prone % is the overall Phish-prone percentage of the last campaign run in your organization. Any campaigns that are hidden from reports will not affect this data. 
4. The Industry drop-down allows you to select the specific industry to use as a benchmark. You also have the option to compare your results against all industries. 
5. The Organization Size drop-down allows you to select the number of users to use as a benchmark. Options include:
   • Small (less than 250 users)
   • Medium (250-500 users)
   • Large (1000+ users)
6. The Program Maturity drop-down allows you to select the program maturity level to use as a benchmark. Options include:
   • Baseline: The average Phish-prone Percentage of an organization’s first phishing test.
   • 90 Day: The average Phish-prone Percentage of an organization after 90 days of combined simulated phishing and security awareness training. 
   • 1 Year: The average Phish-prone Percentage of an organization after one year of combined simulated phishing and security awareness training. 

For more information, see the links below.

• Blog Post: Phishing Attack Landscape and Industry Benchmarking
• On-Demand Webinar: Phishing Attack Landscape and Industry Benchmarking

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Security Awareness Proficiency Assessment (SAPA)

On the Dashboard tab of your console, the Security Awareness Proficiency Assessment (SAPA) widget compares your organization's average SAPA score to an average industry-specific SAPA score. The graph on the SAPA widget shows the average score for each of the seven SAPA knowledge areas. See the image and list below for details.

1. Organization’s SAPA Score: This is your organization's average SAPA score. This score is based on your users' most recent SAPA scores.
   • If your organization has not started a SAPA, your Organization's SAPA Score will display as 0.0%.
2. Industry SAPA Score: This is the average SAPA score for the selected industry benchmarks. 
3. Industry: You can click this drop-down menu to select the specific industry to use as a benchmark. You also have the option to select All Industries. 
4. Organization Size: You can click this drop-down menu to select the organization size you'd like to use as a benchmark. Options include:
   • Small (less than 250 users)
   • Medium (250-500 users)
   • Large (1000+ users)

For general information about the SAPA, see our What Is the Security Awareness Proficiency Assessment (SAPA)? article.

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Security Culture Survey (SCS)

On the Dashboard tab of your console, the Security Culture Survey (SCS) widget compares your organization's average SCS score to an average industry-specific SCS score. The graph on the SCS widget shows the average score for each of the SCS dimensions. See the image and list below for details.

1. Organization’s SCS Score: This is your organization's average score based on your users' most recent SCS scores.
   • If your organization has not started an SCS, your Organization's SCS Score will display as N/A.
2. Industry SCS Score: This is the average SCS score for the selected industry benchmarks. 
3. Industry: You can click this drop-down menu to select the specific industry to use as a benchmark. You also have the option to select All Industries. 

For general information about the SCS, see our What Is the Security Culture Survey (SCS)? article.

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How Can My Organization Improve?

Remember that benchmarking results are based on customers who have trained their users at least once with comprehensive training material and who are phishing their users at least monthly. If you are not seeing desirable results, you may need to reevaluate your phishing and training plan. Follow the tips below to create an ideal security awareness program.

• If you haven’t already, we recommend setting up your Automated Security Awareness Program (ASAP). This feature will help you to develop a comprehensive security awareness program that fits the needs of your organization. In your KnowBe4 console, go to the ASAP to get started.
• Review our Best Practices Guide. This guide offers tips, tricks, and best practices from KnowBe4's team to help you to achieve the results you’re looking for.
• KnowBe4 is determined to help you achieve the best results with your program. Feel free to contact your Customer Success Manager or your Account Manager for further assistance.

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