"Human error. Conquered." shift to "Human risk. Conquered."

James Mountford

2023. február 17. 16:55

Hello, have you considered updating the KnowBe4 tagline to something less negative?

Personally I think switching out "error" to "risk" would provide a more positive perspective to the user experience.

Many thanks

James

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  Kilian Girard 2023. február 22. 17:05

  Hello James,

  Thank you for taking the time to evaluate the KnowBe4 tagline. I'll make sure to pass this on internally.

  Kind regards

  Kilian

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  Brian Wright 2023. március 29. 19:39

  Great suggestion, James! Security awareness is all about reducing risk and making people part of the solution. While it is a fact that human error is at the heart of most incidents, that's not a palatable message. We don't want people hearing us say "you're the problem". The phrase "human error" gives the impression that people are the problem. The phrase "human risk" is more accurate and more appealing. 

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  Alex Hutton 2023. április 3. 16:54

  Hi Brian,

  We appreciate your input in regard to the KnowBe4 tagline.  I have added you as a +1 on the request internally.  

  Cheers,

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