"Human error. Conquered." shift to "Human risk. Conquered."
Hello, have you considered updating the KnowBe4 tagline to something less negative?
Personally I think switching out "error" to "risk" would provide a more positive perspective to the user experience.
Great suggestion, James! Security awareness is all about reducing risk and making people part of the solution. While it is a fact that human error is at the heart of most incidents, that's not a palatable message. We don't want people hearing us say "you're the problem". The phrase "human error" gives the impression that people are the problem. The phrase "human risk" is more accurate and more appealing.
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