Best Day of the Week to Start a Training Campaign


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    Karl Baltzell

    I personally DO start campaigns on Mondays and have had no issues with people starting that day. I typically set up 8-week windows for training (then 2 weeks off before the next campaign starts) and send a Welcome notification day 1 then a Reminder notification each Monday thereafter. I see spikes on the days notifications get sent and the number slowly drops throughout the week. I then accelerate the notifications the last 2 weeks, sometimes reminding every 3 days until campaign end.

    This doesn't specifically answer your question but maybe the notifications are more important in gaining compliance vs. a specific  day of the week. But if the Wednesday start works for you, I say keep with that, just ensure the notifications are sent regularly.

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