What is AIDA?

AIDA stands for Artificial Intelligence Driven Agent and uses artificial intelligence to inoculate your users against various attack vectors of social engineering. AIDA quickly and easily allows you to simulate a multi-faceted social engineering attack, which will prompt your users to click on a phishing link, tap on a link in a text message, or respond to a voicemail--any of which could compromise your network. You will be able to see exactly who falls for your test and who is leaving your organization vulnerable.

See: What is AIDA?

Note that this feature is only available on accounts located on training.knowbe4.com.

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Enabling AIDA on Your Account
How Does It Work?
AIDA Reports
How Can You Help?

Enabling AIDA on Your Account

Enable AIDA on your account in 4 easy steps:

1. Log in to your KnowBe4 account.
2. Click your email address to the top-right of your screen, and click Account Settings.
   
   
3. Navigate to the AIDA section.
   
   
4. Click the checkbox next to Enable AIDA Beta.
5. Click Save Changes at the bottom of the page. You will now see the AIDA tab in your console.

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How Does it Work? 

AIDA is currently in beta mode and the steps to use it are very simple. AIDA is radically different from the current phishing campaign set-up, as all decisions of how to phish the users are handled by the AI component. The only information that needs to be specified is when the campaign is to start and to whom the campaign will be sent.

AIDA will not only use email but also voice and SMS methods to test your users. You'll want to ensure you have your users' mobile phone numbers in the system. This is something you can include in a CSV import, enter manually, or through Active Directory Integration. Phone number (for voice) and/or mobile phone number (for voice and SMS) must be entered for included users for this portion of AIDA to function.  If there is a mix of users with/without this data, then AIDA will adaptively send the campaign.

 AIDA Campaign Creation Screen

Currently, once an AIDA campaign has begun, the duration is dynamic and limited to about 2 days. Additionally, if > 20% of the recipients fail in the first 8 hours the campaign will stop. This duration behavior is absolutely going to change as things progress and AIDA becomes smarter. One other item of note is that once a person fails a test, they will no longer receive any more messages from that campaign.

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AIDA Reports

On the main AIDA page within your console, you will see a list of campaigns you've run. You can click the title of any campaign to reach that campaign's reporting area. 

On the overview, you'll see the status of the campaign, clicks in the first 8 hours of the campaign, what browsers your users who failed your test utilize, and more. 

You can click the Users tab for even more detailed information, such as how many emails, SMS/text messages, and phone calls were initiated by your AIDA campaign, as well as how many users responded to those attack vectors.

If any emails bounced, or any phone calls or text messages received errors, that will also be shown in your AIDA campaign results page.

AIDA Campaign Reports: Overview Page

AIDA Campaign Reports: Users Page 

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How Can You Help?

Artificial intelligence needs to learn a few things. We’ve given AIDA a few hints to get started but now it’s time to get AIDA into the wild so that it can learn what works best. The more real-world campaigns that it can send, the better it will become. This is a beta so feedback is greatly appreciated. Please send your feedback to Support 'at' KnowBe4.com.

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